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16. To what kinds of advertisements does the transitional regime apply and what does it consist of?

The transitional regime applies to advertisements that have already been disseminated before the entry into force of the Regulation and that are still underway after a period of one month after the entry into force.

These advertisements must be brought in line with the Regulation within one month of the entry into force of the Regulation.

This transitional regime may apply, namely, to websites for cryptoplatforms or influencers who, at the time of the entry into force of the Regulation, were addressing Belgian consumers.

The obligation of prior notification does not apply to changes to those advertisements made within the period of one month that are intended to bring the advertisement in line with the Regulation.