An advertisement is defined as 'any communication that is specifically intended to promote the purchase of or subscription to one or more virtual currencies, regardless of the channel by which or the manner in which this is done'.
Advertisements can be disseminated, for example, via a physical medium (such as a billboard), via a radio or television spot, as well as online (e.g. via a website or social media). They include both written text and audio and video communications.
The concept is broadly defined and covers not only advertisements in the strict sense of the word, but also the content of a service provider’s website that is set up in order to encourage consumers to purchase virtual currencies.
Educational material may in certain cases also be considered advertisements if the material is intended to encourage consumers to buy virtual currencies. This has to be assessed on a case-by-case basis.