A royal decree was published today laying down new rules governing advertisements for UCIs offered in Belgium. The FSMA has prepared a Communication on the subject. It deals with several topics in the form of FAQs.
The FAQs provide explanations of the advertising rules that apply in various situations and of the FSMA’s supervision of advertisements.
They also go into greater depth on certain aspects specific to marketing communications that concern a pulic offer of public open-ended UCIs. So, for example, they provide answers to questions about what exactly is meant by ‘marketing communications’ and what rules must be followed when indicating returns and sustainability aspects.
They also describe the procedures for obtaining the FSMA’s prior approval of marketing communications for such UCIs. The new procedure according to which changes can be made without prior approval by the FSMA are also discussed.